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Google Quietly Updates Keyword Tool Accuracy  read more...
Wed, 8 Sep 2010 08:01:00 +0100
Google's latest Keyword Tool update improves the accuracy of exact match searches, and should make things easier for SEMs in the long term. ...

The Daily Con Job: Rogue Spiders in the Wild  read more...
Wed, 8 Sep 2010 07:01:00 +0100
If you thought that only humans were capable of pulling a fast one on you, think again: quite a few crawlers out there are not at all what they make out to be. ...

SEO Blitz: Are You Ready for Some Football!  read more...
Wed, 8 Sep 2010 06:01:00 +0100
How we redesigned and optimized a sports website's team and player pages to gain better coverage in the SERPs. ...

5 Ways to Create an Online Buzz  read more...
Wed, 8 Sep 2010 05:01:00 +0100
Top tips for building an online buzz when you've launched something new and want to boost sales. ...

How to Find the Best Internal Site Pages Based on PageRank and Backlinks  read more...
Tue, 7 Sep 2010 06:01:00 +0100
With this simple process, and two free tools, you can find the best pages on a website to get great links. ...

Social Media Marketing is a PR Function  read more...
Tue, 7 Sep 2010 05:01:00 +0100
The potential for viral activity using social media is much greater than ever before, and it makes it easier to interact well with customers. Companies that do these things well will gain a significant competitive edge. ...

Search Trends: Digg vs. Reddit  read more...
Mon, 6 Sep 2010 05:01:00 +0100
Digg users "bury" the new site and have founder Kevin Rose seeing Reddit. A look inside the numbers. ...

Reach Holiday Shoppers Penny-Wise and Pound-Wiser  read more...
Fri, 3 Sep 2010 07:01:00 +0100
To do better in search this holiday season, marketers need to spend less on search. Here's why. ...

Facebook Places: Fit for Local Search or Hype Incarnate?  read more...
Fri, 3 Sep 2010 06:01:00 +0100
Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"? ...

Small Business and Search: Where's the Return? (Part 2)  read more...
Fri, 3 Sep 2010 05:01:00 +0100
SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC investments. ...

Link Building Query Theory: 7 Crucial Keyword Types for Link Prospect Querying  read more...
Thu, 2 Sep 2010 07:01:00 +0100
These seven common types of prospect keywords will expand how you think about link prospecting and help you become a smarter, more strategically agile link builder. ...

PPC August Roundup: 3 New Features Every PPC Manager Should Try Now  read more...
Thu, 2 Sep 2010 06:01:00 +0100
Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting." ...

How Small Businesses Can Improve Their Relations With Customers Through Social Media  read more...
Thu, 2 Sep 2010 05:01:00 +0100
Need help deciding where to invest your limited time in social media? Use these tips on how and where to create online conversations about your SMB. ...

43 Paid Search Marketing Tools (And When To Use Them)  read more...
Wed, 1 Sep 2010 06:01:00 +0100
Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn't just "which tool?" but "which tool when?" ...

6 Metrics You Need to Manage Link Building  read more...
Wed, 1 Sep 2010 05:01:00 +0100
You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything. ...